MARKETING
DC Principles of Business Management
Principles of Business Management examines business ownership, organization principles and problems, management, control facilities, administration, financial management, and development practices of business enterprises.
•Recommended Grade(s): 9, 10
•Required Prerequisites: none
•Credits: 2 semester course, 2 semesters required, 1 credit per semester, 2 credits maximum
•Counts as a directed elective or elective for all diplomas
•Dual Credit: Yes; Institution: Ivy Tech; Credits earned: 3; Prerequisite: GPA of 2.6 or Reading/Writing test
•Dual Credit: Yes; Institution: Vincennes University; Credits earned: 3; Prerequisite: Sophomore-Senior Only
DC Marketing Fundamentals
Marketing Fundamentals provides a basic introduction to the scope and importance of marketing in the global economy. Course topics include the seven functions of marketing: promotion, channel management, pricing, product/service management, market planning, marketing information management, and professional selling skills.
•Recommended Grade(s): 10, 11
•Required Prerequisites: Principles of Business Management
•Recommended Prerequisites: none
•Credits: 2 semester course, 2 semesters required, 1 credit per semester, 2 credits maximum
•Counts as a directed elective or elective all diplomas
•Dual Credit: Yes; Institution: Ivy Tech; Credits earned: 3; Prerequisite: GPA of 2.6 or Reading/Writing/Math test
•Dual Credit: Yes; Institution: Vincennes University; Credits earned: 3; Prerequisite: Sophomore-Senior Only
DC Digital Marketing
Digital Marketing provides an introduction to the world of e-commerce and digital marketing media. The course covers how to integrate digital media and e-commerce into organizational and marketing strategy. Students will explore e-commerce applications and the most popular digital marketing tactics and tools.
•Recommended Grade(s): 11, 12
•Required Prerequisites: Principles of Business Management; Marketing Fundamentals
•Recommended Prerequisites: none
•Credits: 2 semester course, 2 semesters required, 1 credit per semester, 2 credits maximum
•Counts as a directed elective or elective for all diplomas
•Dual Credit: Yes; Institution: Ivy Tech; Credits earned: 3; Prerequisite: none
Accounting Fundamentals
Accounting Fundamentals introduces the language of business using Generally Accepted Accounting Principles (GAAP) and involves understanding, analyzing, and recording business transactions and preparing, analyzing, and interpreting financial reports as a basis for decision-making.
•Recommended Grade(s): 10, 11, 12
•Required Prerequisites: Principles of Business Management
•Recommended Prerequisites: none
•Credits: 2 semester course, 2 semesters required, 1 credit per semester, 2 credits maximum
•Counts as a directed elective or elective all diplomas
Business Management Capstone
The Business Management Capstone is designed to provide any student with the Business Management skills necessary to run their own business or to serve in upper level management. Students will explore Management Theory, Accounting, and Business Law. This class requires an instructor recommendation.
•Recommended Grade(s): 12
•Required Prerequisites: Principles of Business Management, Marketing Fundamentals, Digital Marketing
•Recommended Prerequisites: none
•Credits: 2 semester course, 2 semesters required, 1-3 credits per semester, 6 credits maximum
•Counts as a Directed Elective or Elective for all diplomas